The year is almost at an end and we expect some manufacturers to start bragging about meeting and surpassing their sales targets for the year and announcing the targets for next year. Some media sources have reported on the sales targets for two of China’s top brands – Huawei and Xiaomi.
According to the unnamed sources, Xiaomi and Huawei are set to increase their sales targets by up to 20%. Xiaomi already reached its target of 100 million shipments for the year but the source says it has set a target of 160 million for 2019 which is more than a 20% increase.
Huawei, on the other hand, is increasing its target to 200 million shipments next year. The source also says OPPO and Vivo will be going for a modest 10% increase for the forthcoming year.
With respect to market share, Counterpoint Research’ latest report says Huawei is the market leader in China with 23% and is followed closely by OPPO and Vivo which both hold 21% each. Xiaomi is 4th with a market share of 13% while Apple closes the top 5 with a market share of 9%. Samsung saw its market share drop to 1%.